Effective date: 29 August 2026
Langmore Dental (ABN 95 466 258 872) of 24 Langmore Lane, Berwick VIC 3806 is committed to protecting the privacy and security of your personal information. This policy explains what information we collect, why we collect it, how it is stored and used, and your rights in relation to that information.
We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as the Health Records Act 2001 (VIC) where applicable. As a healthcare provider, we treat your health information with the highest standard of care and confidentiality.
By using our website, submitting an inquiry, or booking an appointment through our platform, you consent to the collection and use of your information as described in this policy.
1. Information We Collect
We collect personal information through three channels on our website.
1.1 Website Tracking & Cookies
When you visit our website, we may use tracking technologies to collect certain technical and behavioural data. Where these technologies are used for analytics, advertising or retargeting (rather than being strictly necessary for the website to function), we will only activate them after you have given consent through our cookie banner.
The tracking tools we use include:
- Google Analytics — to understand how visitors use our website (pages visited, time on site, traffic sources)
- Google Ads (Google Tag Manager) — to measure the performance of our advertising campaigns and track conversions
- Meta Pixel (Facebook/Instagram Ads) — to measure ad performance and enable retargeting of visitors across Meta platforms
The types of data collected through these tools include:
- Browser type, device type and operating system
- IP address
- Pages visited, time spent on pages, and click behaviour
- Referring website or search query
- Cookie identifiers and session data
This data is used to:
- Analyse website traffic and improve our online content
- Measure the effectiveness of our advertising
- Retarget audiences — meaning that if you visit our website, you may later see our advertisements on platforms such as Google, Facebook or Instagram
Cookie consent: When you first visit our website you will be presented with a cookie banner. Non-essential cookies (including analytics, advertising and retargeting cookies) are not activated until you accept them. You may withdraw or change your consent at any time through the cookie settings on our website or through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.
1.2 Inquiry Form & Email Contact
Our website includes an online inquiry form and a direct email contact option. When you submit an inquiry or contact us by email, we may collect:
- Your full name
- Phone number
- Email address
- Your message content, including any details you share about your dental or health needs
- Your preferred treatment type (if selected)
This information is:
- Stored securely in Langmore Dental’s internal patient database
- Used solely to respond to your inquiry and, where relevant, to facilitate your care at our clinic
- Not shared with third parties for marketing purposes without your explicit consent
- Retained in accordance with our obligations under the Health Records Act 2001 (Vic) — generally a minimum of 7 years for adult records, and until age 25 for records relating to minors
1.3 Online Appointment Booking via Healthengine
We use Healthengine as our third-party online booking platform. When you book an appointment through Healthengine — whether via our website, the Healthengine website, or their mobile app — your personal and health information is collected and managed by Healthengine Limited (ACN 138 767 021) in accordance with their own Privacy Policy.
Information collected during the booking process may include:
- Your full name, date of birth and contact details
- Medicare, pension or healthcare card details
- The type of appointment you are requesting
- Health information relevant to your appointment
- Billing and payment information
Healthengine transmits your booking details to Langmore Dental so we can prepare for and deliver your care. This data is then stored in our clinical practice management system.
Third-party platform: Langmore Dental does not control how Healthengine collects, stores or uses your data within their platform. We strongly encourage you to read Healthengine’s Privacy Policy (healthengine.com.au/privacy) and Collection Notice (healthengine.com.au/collection) before making a booking.
2. How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to your inquiries and provide patient support
- To schedule, confirm and manage your dental appointments
- To deliver and improve the dental services and care we provide
- To send appointment reminders and follow-up communications
- To measure and improve the performance of our website and advertising campaigns
- To retarget website visitors with relevant advertising on Google and Meta platforms (where you have consented)
- To comply with our legal and regulatory obligations as a healthcare provider
- To maintain accurate and up-to-date patient records
We will not use your personal information for any purpose that is inconsistent with this policy without first obtaining your consent.
3. How We Store & Protect Your Information
We take the security of your personal information seriously. The measures we have in place include:
- Inquiry form data and patient contact information is stored in a secured, access-controlled internal database
- Booking and health information transmitted via Healthengine is handled by their secure platform — see Healthengine’s data security commitments at healthengine.com.au/privacy
- Website analytics data collected by Google and Meta is processed on their respective secure servers in accordance with their privacy frameworks
- Our staff are bound by confidentiality obligations and access to patient information is restricted to authorised personnel only
- We take reasonable steps to protect against misuse, interference, loss, and unauthorised access, modification or disclosure of personal information
We retain personal information only for as long as is necessary for the purpose for which it was collected, or as required by law. Health records are generally retained for a minimum of 7 years from the date of last service (or until age 25 for records relating to patients who were minors at the time of treatment).
Data breaches: If a data breach occurs that is likely to result in serious harm to any individual whose information we hold, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.
4. Disclosure to Third Parties
We may disclose your personal information to the third parties listed below. Some of these providers store or process data on servers located outside Australia (primarily in the United States). Where we disclose information overseas, we take reasonable steps to ensure the recipient handles it consistently with the Australian Privacy Principles.
Google LLC
For analytics and advertising measurement via Google Analytics and Google Ads. Data may be processed on servers outside Australia, including in the United States. Google’s privacy policy: policies.google.com/privacy
Meta Platforms, Inc. (Facebook / Instagram)
For advertising performance measurement and audience retargeting via the Meta Pixel. Data may be processed on servers outside Australia, including in the United States. Meta’s privacy policy: facebook.com/privacy/policy
Healthengine Limited
As our online booking platform. Information you provide during booking is governed by Healthengine’s Privacy Policy (healthengine.com.au/privacy) and Collection Notice (healthengine.com.au/collection).
We do not sell your personal information to any third party. We do not share your health information with any party other than those required to facilitate your direct care, or as required by law.
5. Your Rights
Under the Privacy Act 1988 (Cth) and the Health Records Act 2001 (Vic), you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate, incomplete or out-of-date information
- Opt out of receiving marketing communications from us at any time
- Withdraw consent to the use of cookies via our cookie settings or your browser settings
- Request that we delete your information, subject to our legal obligations to retain certain records
- Make a complaint about how we have handled your information
To exercise any of these rights, please contact us using the details in Section 7 below.
6. Cookies & Opting Out of Tracking
You have several options for managing tracking and advertising cookies:
- Cookie banner and settings: You can accept, reject or change your cookie preferences at any time through the cookie banner and settings on our website.
- Browser settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Note that some website features may not function correctly if cookies are disabled.
- Google Analytics opt-out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
- Meta ad preferences: You can manage your Meta ad preferences and opt out of interest-based advertising at: facebook.com/ads/preferences
- Online Advertising Alliance (Australia): To opt out of interest-based advertising more broadly: youronlinechoices.com.au
7. Contact Us
If you have any questions about this Privacy Policy, wish to access or correct your personal information, or would like to make a complaint, please contact our Privacy Officer:
Privacy Officer, Langmore Dental24 Langmore Lane, Berwick VIC 3806
Phone: 03 9796 1881
Email: langmorelane24@hotmail.com
Website: www.langmoredental.com.au
We will acknowledge receipt of your complaint within 5 business days and aim to resolve it within 30 days.
If you are not satisfied with our response, you may refer your complaint to:
- The Office of the Australian Information Commissioner (OAIC) — oaic.gov.au
- The Health Complaints Commissioner (Victoria) — hcc.vic.gov.au — for complaints about the handling of health information
8. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The current version will always be available on our website at www.langmoredental.com.au/privacy. The effective date at the top of this document indicates when the policy was last updated.
Continued use of our website or services after any update constitutes your acceptance of the revised policy.
